My Journey
E-Commerce Strategist - Digital Marketing - Growth Partner
I’m an e-commerce strategist with a unique background. While my studies focused on plant breeding (Agriculture), my passion for business led me to master digital marketing and growth strategies for top platforms like Tokopedia and Shopee. This unconventional journey has shaped my ability to adapt, learn quickly, and turn challenges into opportunities.
With over four years of hands-on experience, I’ve successfully led high-impact campaigns, optimized budgets, and driven sales growth. My relentless work ethic and cross-functional collaboration have been key to delivering results that fuel innovation and business success.
As part of the Regional Growth Expansion (RGX) team, a special division within Tokopedia under the Hyperlocal Project. The mission is to expand digital business opportunities across Indonesia, ensuring fair access to e-commerce growth beyond JABODETABEK. With teams operating in 14 cities nationwide, RGX focuses on bridging the gap between buyers and sellers to create a more balanced and inclusive digital marketplace.
To increase transactions between local buyers and sellers through strategic initiatives. RGX manages two key communities:
My journey at Tokopedia began as part of the Flash Sale team, where I applied my previous experience in managing flash sales. I played a key role in optimizing promotional campaigns to drive platform transactions.
Key Milestones:
Results Achieved (First 6 Months):
After six months, I was entrusted with leading campaign initiatives as a Campaign Owner for sellers and buyers across the 14 RGX-managed cities.
PASTI is a free campaign designed to accelerate e-commerce growth in local markets by offering same-day and instant delivery services.
Key Impact:
Following my success with PASTI, I was given the opportunity to manage paid campaigns, collaborating with the Monetization Team. Paid campaigns involve sellers purchasing promotional packages, integrating platform-driven incentives and strategic marketing placements.
Major Paid Campaigns:
View Campaign Results & Strategy
After proving success in managing campaigns, I was entrusted with a larger responsibility: Budget Management across RGX campaigns.
Key Contributions:
My journey at Tokopedia has been a continuous evolution of responsibilities, from Flash Sale management to leading budget optimization strategies. Each role has equipped me with valuable insights into growth strategy, campaign management, and data-driven decision-making. Moving forward, I remain passionate about driving impactful changes in Indonesia’s e-commerce ecosystem, ensuring sustainable digital business expansion across the nation.
2021-2024
My journey into the tech and e-commerce industry began at Shopee, where I started as a Business Development Intern in the Campaign Merchandising Team (Flash Sale Team). This opportunity allowed me to gain hands-on experience in managing promotional campaigns, specifically focusing on Flash Sales, one of Shopee's most powerful sales drivers.
Key Areas of Flash Sale Operations:
After several months as an intern, I was given the opportunity to transition into a full-time role. With this promotion came new responsibilities, as I took on the challenge of building and scaling two major Shopee campaigns: Serba Seribu and Shopee Pilih Lokal.
Shopee Serba Seribu was one of Shopee’s largest and most impactful campaigns, offering selected products at only Rp1,000. As a key team member, my role involved ensuring the campaign’s success through strategic planning, execution, and continuous optimization.
Key Responsibilities:
Key Achievements:
In addition to Shopee Serba Seribu, I was also responsible for managing Shopee Pilih Lokal, a campaign dedicated to promoting local brands and SMEs (UMKM).
Key Responsibilities:
Key Achievements:
My journey at Shopee has been an invaluable experience, equipping me with strong analytical, strategic planning, and campaign management skills. From handling Flash Sales as an intern to leading the growth of major Shopee campaigns, I have learned the power of data-driven decision-making, collaboration, and innovation in e-commerce.
2020-2021
While studying in college, I discovered a deep passion for design and creativity, which I actively nurtured through my involvement in the Student Executive Board (BEM) and various committees. These experiences provided me with a dynamic platform to refine my creative skills, experiment with different visual mediums, and contribute meaningfully to multiple projects.
This portfolio showcases my journey in creative design, blending passion and practical experience to bring ideas to life.
2017-2020
While studying in college, I discovered a deep passion for design and creativity, which I actively nurtured through my involvement in the Student Executive Board (BEM) and various committees. These experiences provided me with a dynamic platform to refine my creative skills, experiment with different visual mediums, and contribute meaningfully to multiple projects.
This portfolio showcases my journey in creative design, blending passion and practical experience to bring ideas to life.
2017-2020
While studying in college, I discovered a deep passion for design and creativity, which I actively nurtured through my involvement in the Student Executive Board (BEM) and various committees. These experiences provided me with a dynamic platform to refine my creative skills, experiment with different visual mediums, and contribute meaningfully to multiple projects.
This portfolio showcases my journey in creative design, blending passion and practical experience to bring ideas to life.
2017-2020
While studying in college, I discovered a deep passion for design and creativity, which I actively nurtured through my involvement in the Student Executive Board (BEM) and various committees. These experiences provided me with a dynamic platform to refine my creative skills, experiment with different visual mediums, and contribute meaningfully to multiple projects.
This portfolio showcases my journey in creative design, blending passion and practical experience to bring ideas to life.
2017-2020